Customer story
Owner, Webb Powersports Supply, a small auto-parts distributor who also sells direct to riders on Shopify. One connection gave him two things he didn't have before: a stock-out caught five days early, and reorder timing that finally reflects what's actually selling.
Marcus Webb
Owner, Webb Powersports Supply
6 employees · 19 suppliers · wholesale + Shopify direct
Business type
Powersports & auto parts distributor, sells wholesale and direct-to-rider
Sales channel
Shopify storefront, ~40% of monthly revenue
Old workflow
Checked Shopify inventory and his supplier spreadsheet separately, never side by side
Biggest pain point
Finding out a best-seller was sold out from a customer email, not from his own dashboard
One connection, two problems solved
MONDAY, 10 MINUTES
Marcus pastes his store's address into TraxSail, approves the connection on Shopify's own site, and that's it. TraxSail pulls his product listings, on-hand inventory, and 30-day sales velocity, and keeps them fresh every 6 hours from then on. No app to check, no export to remember.
MONDAY, SAME DAY
TraxSail lines up his Shopify listings against the products he already tracks purchase orders for, and proposes a match for each one. Marcus reviews and confirms them in a few minutes, the same file-import style review he already uses everywhere else in TraxSail. Nothing forecasts off a match he hasn't approved.
THURSDAY, 6:00 AM
His 3/8" drive torque wrench sets are down to 6 units on Shopify, selling about 8 a week at $45. Northgate Tool Supply's restock PO is already 4 days late, and Northgate averages 6 days late historically. TraxSail doesn't just flag "low stock", it does the math nobody else connects: at this sell-through, with this supplier's real track record, the listing goes dark in 5 days, and roughly $360 a week walks away with it for as long as it stays empty.
THURSDAY, 6:05 AM
It's sitting on his Overview page before he's finished his coffee, not buried in a Shopify inventory report he'd have had to think to check. No customer has hit a sold-out button yet. No review says "shipping took forever." It's still just a number on a dashboard, which is exactly when it's cheapest to fix.
THURSDAY, 6:15 AM
TraxSail already had a follow-up drafted for the Northgate PO, sitting in his review queue same as always. Marcus reads it, sends it, and this time it's not a generic "checking in", he can tell Northgate exactly what's riding on it: a top-selling listing five days from stocking out.
THE FOLLOWING TUESDAY
Northgate ships two days later, well inside the window. The listing never goes out of stock. Nobody emails to ask where their order is. Marcus never wrote the word "Shopify" once, TraxSail just made his purchasing and his storefront agree with each other, which is the entire point.
THREE WEEKS LATER
TraxSail's Reorder Suggestions have always worked off Marcus's ordering history, roughly every 30 days for his brake pad sets, so that's when it would have told him to reorder. But actual Shopify sell-through says otherwise: those pads picked up speed this month, and at the real rate he's selling them, he needs to reorder ten days sooner than his own history would ever have suggested. TraxSail shows him the earlier date, not the historical average, because the earlier one is the one that actually keeps the shelf stocked.
What's actually happening underneath
Stock-Out Risk, Shopify
Included, no add-on Amazon coming soonTraxSail joins your channel's real on-hand inventory and sell-through against every inbound purchase order for that product, and shifts the ETA by how late that specific supplier actually runs, not a generic buffer. It's pure math on your own data, not a guess, and it only ever fires off a listing match you've personally confirmed.
Reorder Suggestions, upgraded by real sell-through
Included, no add-onTraxSail already predicts reorder timing from your own ordering cadence. For anything matched to a connected channel listing, it now compares that estimate against real on-hand inventory and 30-day velocity, and shows you whichever date is earlier. History says when you usually reorder, Shopify says when you'll actually run out, and the one that protects the shelf wins.
The result
Were you using Stocky for this? Shopify shut it down on August 31, 2026. The reorder date and supplier follow-up in this story are what replaces it.
5 days
of warning before the listing would have gone dark, enough time to actually do something about it
~$360/wk
in sales that stayed on the shelf instead of walking away with an empty listing
10 days
earlier reorder date on a second product, once real sell-through overrode his own ordering history
10 min
one-time setup to connect Shopify, no ongoing maintenance, no app to remember to check
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