Customer story
Owner/Operator, Reyes Restaurant Supply Co., a real-world use case for how TraxSail AI's workflow runs quietly in the background of a small distribution business.
Dana Reyes
Owner, Reyes Restaurant Supply Co.
12 employees · 28 suppliers · ~150 restaurant customers
Business type
Restaurant equipment & disposables distributor
Team size
12 people, no dedicated ops/IT hire
Old workflow
Shared Google Sheet + manual "checking in" emails
Biggest pain point
Finding out about delays after a customer complains
A week with TraxSail AI
MONDAY, 8:15 AM
Dana exports her usual order sheet from her point-of-sale/ordering system, same messy format she's used for years, and drags it into TraxSail. No reformatting, no template. AI parses 14 new purchase orders across 9 suppliers in under 10 seconds.
MONDAY, 8:16 AM
One of the 14 new POs has Northstar Fasteners' hex bolts priced 18.5% higher than her last order, buried in a spreadsheet Dana would never have caught by eye. TraxSail flags it right on her dashboard before she even finishes her coffee.
WEDNESDAY, 30 SECONDS
Two suppliers haven't confirmed their ship dates. TraxSail writes a polite check-in to each, in Dana's business's voice, and drops both in her review queue. She skims them over coffee, sends both, and that's the whole task.
WEDNESDAY, 4:40 PM
One supplier replies admitting a 3-day delay. AI reads and classifies the reply instantly, updates the PO status, and resets the follow-up clock. Dana finds out from her dashboard, not a scramble.
THURSDAY MORNING
Because she knew about the delay a day early, Dana proactively calls the affected restaurant customer before they notice anything's wrong, turning a potential complaint into a "wow, they're on top of it" moment.
FRIDAY, 9:00 AM
A different order ships via FedEx, another via UPS. TraxSail's UPS + FedEx Integrated Tracking syncs both automatically, and the moment either is marked delivered, the PO auto-closes. Dana never had to check a tracking number by hand.
FRIDAY, 5:00 PM
TraxSail's AI Data Insights show her one supplier's reliability score has quietly dropped over the past month, they've pushed their ship date back three times without ever going silent, so a simple "did they reply" check would've missed it entirely. Nothing urgent yet, but worth a call before it becomes one. Dana never opened a spreadsheet all week.
FRIDAY, 5:15 PM
TraxSail's Supplier Lead Time & Risk view lays it out plainly: nearly $9,200 in spend is currently tied up with the one supplier whose reliability keeps sliding, right next to their on-time percentage and average delay in days. It's not a crisis, she's not over the 50% single-source concentration threshold TraxSail watches for, but now she can see it before it becomes one instead of guessing from memory.
FRIDAY, 5:30 PM
TraxSail combines what she owes suppliers with what customers owe her, and projects it 12 weeks out. It flags a week three out where she's due to pay nearly $14,000 in committed supplier orders against under $1,000 in expected customer receipts. Dana calls a customer to collect an invoice a few days early and pushes a discretionary order back a week, instead of finding out she's short when the payment's already due.
What Dana would see on her dashboard next
Amazon Seller Protection
Coming SoonIf Dana sold on Amazon, a late supplier is what would empty her FBA inventory, and a stocked-out listing loses the Buy Box, sheds rank, and takes weeks to climb back. TraxSail is building a direct connection to Amazon Seller Central so a supplier's slipping ship date turns into a dated stock-out warning, while there's still time to expedite.
Selling on Shopify instead? This part is already live — read Marcus's story →
The result
~6 hrs
saved per week not writing follow-up emails or manually checking tracking numbers
1-2 days
earlier warning on delays, enough time to get ahead of a customer, not react to one
28 → ranked
suppliers now sorted by actual reliability, not gut feel, renegotiation leverage built in
18.5%
price hike caught and renegotiated the same week, instead of discovered months later in the books
38 days
DSO on outstanding customer invoices, tracked automatically instead of eyeballed from memory
12 weeks
of cash flow runway visibility, so a tight week is a plan, not a surprise
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